Especially Designed for Retailers and Restaurants
They are everywhere – hanging by the cash registers at many of the big box stores and restaurant chains. They are electronic gift cards and loyalty cards. The country’s largest retailers and chain restaurants have been using and heavily promoting them for the past few years. In fact, the largest selling single item for over 80% of the top 100 retailers in the United States is their gift card. Now is the time for you to grasp the opportunity and start your own program. It will look and work exactly like the big guys program, except yours will be designed with a price that you can easily afford. We are ready to assist you in starting your gift and /or loyalty card program from scratch and will hold your hand through implementation and beyond.
Getting a customer to your store the first time might be easy – Having them return on a regular basis may be difficult and expensive. Unless you are the only game in town there are many options for consumers to choose from everyday whether you own a restaurant, clothing store, or dry cleaners. Always keeping you in their mind is important. Having to rely on newspaper ads or coupon packs is extremely expensive. Constantly looking for new patrons, while ignoring your existing ones is mistake. Research shows that it costs up to eight times more to acquire a new customer than to keep an existing one coming back. Yet many merchants continue to overspend on campaigns to attract new business and underspend on building value with the customers they already have. There is that saying in the dirty world of politics – work the base, work the base, and work the base. The same concept really holds true for the good world of retailing and restaurants. Towards that end, your loyalty card program comes with free email marketing and instant SMS texting whenever you want to reach all of your customers. Ours is a completely turnkey program since we can handle every aspect of your program including card design and production, terminal programming, training, program promotion, and card processing.
Meramak offers the best full service gift and loyalty card program for merchants.
- Paper vs Plastic – Experience has shown that plastic gift card sales increase an average of 35% over current paper certificate programs. Also, customers spend more with plastic with average sales about 40% more than paper.
- Reduces theft potential since cards have no value until activated unlike paper gift certificates that are usually kept under lock and key.
- A custom program will enhance your business’ professional image. It puts you on a level playing field with the major chains that already have this type of program in place.
- Carrying a plastic card with your logo in their wallet is like having a mini billboard in your customers’ hands every day.
- Increases profitability – No cash back is given with gift cards, if you desire.
- You will benefit from the float since you have the funds until the card is redeemed.
- Has been shown to reduce shoplifting when a policy to put refunds without a receipt on a gift/stored value card. Many national chains have developed this as store policy.
- You can view and print real-time activity reports from your PC.
- Ease of issuance and redemption – employees just need to swipe the card through the terminal or PC to load or redeem value on the card, which only takes seconds.
- Having a successful loyalty program in place means more visits by your current customer base that may mean that you can reduce advertising costs.
Reward programs represent a compelling opportunity for many businesses and can provide you with a number of potential benefits. Build a base of loyal customers by letting us create compelling and profitable programs for your business. Our flexible system can easily support cash back rewards, track customer visits, and power community reward programs and more. Every customer is different so let us create a program that caters to them all with customized solutions to suit all of their needs.
Promote Your Business With Your Community!
The Community Card programs help communities reverse the negative impact of losing dollars to retailers that are not locally owned. This model provides consumers with the incentives they need to shift their purchasing habits to support the health of their communities by shopping with locally-focused, environmentally and sustainably-minded businesses. When you shop at participating neighborhood businesses, you facilitate a shift of dollars to the common good by recirculating dollars within the community. Participants not only receive valuable offers and rewards, but they positively impact their community.
Businesses will attract new customers as a result of program related marketing and promotions including: media and publicity, inclusion in our online directory, community events and member communications. In addition, businesses can expect an increased frequency of sales on above average transactions. Cardholders are rewarded for buying from the local businesses and given the opportunity to give back to schools and local non-profits.
The purpose of Community programs is to provide citizens, local businesses and non profits access to information and technology enabling them to shop locally and share locally. The program promotes shopping at participating businesses while rewarding customers and donating to their favorite causes. The program directs money to local businesses and nonprofits creating a way for citizen-consumers to make choices about their spending while affecting where money circulates within our community.
Let us create a program for your Community with customized solutions to suit all of your needs.
